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What is it like to work in the mass media industries? This ten-part series examines the duties and responsibilities, the pressures, the day-to-day decisions, and the glamour that make up the lives of mass media professionals. 10-part series, 28 minutes each.



 
                

Item#: This title is currently not available.
Copyright date: ©1997



The Series Includes : Film Industry | Broadcast Television | Cable TV and Beyond | Television News | Newspaper Industry | Magazine Industry | Book Industry | Radio Industry | Recording Industry | Print News
     


Only available in the US and Canada.




The Story of Film, TV, and Media
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The first step to understanding the present is to study the past. This eight-part series traces the composite history of the mass media, industry by industry, from their roots as novelty attractions to their crucial role in society today. 8-part seri...(more details)
 
Film History
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The Lumiere brothers and Thomas Edison would definitely be impressed if they could see how far the medium created with the invention of the movie camera has evolved. This program examines the history of film, from its beginnings in the late 19th cent...(more details)
 
Media Power
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The mass media plays a powerful and controversial role in shaping perceptions. But because the mediums of print and broadcast often overlap and are so integrated into daily life, most Americans are unaware of their effects. This eight-part series pro...(more details)
 
Advertising
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Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for al...(more details)
 
Images in Media
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The pictures in our heads that define who we are and help us neatly categorize others are increasingly shaped by the newspaper, magazine, film, and TV images that bombard our senses. To convey a message quickly, these images often rely on stereotypes...(more details)
 


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