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The future lies in selling stories, not in telling them. What does it mean to live in a society where more and more news is being written with a PR agenda? This program examines both the power and the responsibility of public relations, along with the friction that often occurs between PR and the media in societies based on a free press. Experts on both sides discuss their professions, while offering penetrating insights into the dynamic overlap between their industries—and the animosities between so-called spinners and hacks and their ever-increasing influence. (46 minutes)



 
        

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Copyright date: ©1998




     


Not available to Home Video and Dealer customers. Only available in the US.




Free Speech for Sale: A Bill Moyers Special
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Media History
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This program is an excellent survey of the history of mass media. Academic and industry experts discuss the invention and impact of the printing press, telegraph, and telephone, all of which have allowed information to be easily transmitted over grea...(more details)
 
Media Ethics
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Public Relations
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Media Hype: When News Coverage Goes Too Far
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The Center for Media and Public Affairs reports that during the 1990s the homicide rate in the U.S. dropped 50 percent, yet homicide news coverage increased by an incredible 700 percent. In this program, the Center's Bob Lichter and the Threat Assess...(more details)
 


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