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This program presents the history of Internet phenom eBay; discusses the Web site’s feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government’s growing interest in taxing traders’ earnings. In the U.K. alone, more than 10,000 people make some or even all of their income from the site. Original BBCW broadcast title: eBay: Money for Old Rope? (30 minutes)



 
                    

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Copyright date: ©2005



Part of the Series : Case Studies from the Multinational Marketplace
     


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