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Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation’s departments. Going behind the scenes at Holden, a thriving General Motors subsidiary, the program features interviews with managers and directors in Finance, Human Resources, Manufacturing, and Sales and Marketing. From the challenges of efficient assembly to the demands of accurate budget forecasting, a dynamic portrait of the company emerges, emphasizing dependence on teamwork as well as on expertise. Viewable/printable educational resources are available online. (29 minutes)



 
                    

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Copyright date: ©2005




     


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Outsourcing: White Collar Exodus
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Blue-collar jobs have been leaving America for decades. Now, thousands of higher paying positions are also moving abroad. This program examines the pros and cons of white-collar outsourcing, highlighting emotional and ideological divisions on the top...(more details)
 
The Launch: A Product Is Born
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The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)
 
E-commerce in Business
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This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at...(more details)
 
eBay: Managing Success
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This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two...(more details)
 
Dealing with Difficult Customers
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An upset customer is the ultimate test of an employee's professionalism. This program highlights the patience and diplomacy skills at the heart of good customer service, demonstrating the best strategies for dealing with an irate patron demanding imm...(more details)
 


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