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Why are parents, educators, health advocates, and politicians—including Arnold Schwarzenegger—taking on Coca-Cola, the world’s biggest brand? This program explains the facts and opinions at the heart of the growing controversy, revealing the health issues and business challenges that the soft-drink company must confront in order to survive in an increasingly fitness-oriented beverage market. Interviewing parents, students, nutrition experts, and activists about the movement to ban Coke and other sugar-heavy sodas from public schools, the program also features comments from Coke officials who insist the company can continue to dominate in the 21st century. Produced by the Open University. (30 minutes)



 
                    

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Copyright date: ©2005




     


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Corporate Social Responsibility: From Principles to Profit
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Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholder...(more details)
 
Ethics and Social Responsibility in Business
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Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details)
 
The CLIOs 2006
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This program documents 2006’s winners of the gold, silver, and bronze CLIO Awards. Entries include Honda’s “Impossible Dream” and “Dreams,” Microsoft Xbox 360’s “Water Balloons,” Nike Free’s “Reincarnate,” Rexona’s “Stunt City,” MTV Networks’ “Beatbo...(more details)
 
Key Functions of Business: A Case Study
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Which part of a company has the most impact on product design? On employee training? On forming relationships with customers? This business case study addresses those questions by examining the needs, strategies, and goals of a major corporation's de...(more details)
 


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