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In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers. A Cambridge Educational Production. (25 minutes)



 
                

Item#: This title is currently not available.
Copyright date: ©2001



Part of the Series : Media Interrupted: The Dissection of Media in American Culture
     


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