User Login
Forgot your password? Click Here.
Playlist
What are playlists? Click Here.



After “OK,” “Coca-Cola” is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative program, Saatchi & Saatchi Worldwide’s Kevin Roberts, Chanel’s Jacques Helleu, anti-corporate crusader Naomi Klein, and others astutely address the concept of branding, its history, its impact on youth, key visionaries, and the convergence of brands and culture. A significant backlash against branding is also discussed. Coke, Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are touched on. (52 minutes)



 
                

Item#: This title is currently not available.
Copyright date: ©2002




     


For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Only available in the US.




Business Ethics: Truth in Advertising
View Video Clip
In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details)
 
Buy-ology: The Science of Buying and Selling
View Video Clip
Americans, as a whole, live in a constant state of acquiring and discarding, collectively spending billions of dollars and innumerable hours on shopping every day of the week. This intriguing two-part series draws on experimental data, anecdotal case...(more details)
 
The Launch: A Product Is Born
View Video Clip
The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)
 
Focus Groups: Targeting the Market

Focus groups are key to an effective advertising campaign and market dominance. A good focus group can reveal to a company who its real customers are, what they think, and-most important of all-whether they will buy its product or its competitor's in...(more details)
 


See additional titles in Marketing | Social Institutions