This program outlines the Nissan, GM, and Ford strategies for dominating today’s light truck marketplace as the Titan and Hummer H2 square off against the thoroughly redesigned F-150. Making stops at the Detroit auto show, Nissan’s design studio, the "Ford Tough" torture track, and the ad agency that launched the H2, senior officers of these battling manufacturers openly discuss Nissan’s comeback, Hummer’s push to broaden market penetration, and Ford’s bid to stay on top. A Discovery Channel Production. (46 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: This title is currently not available. Copyright date: ©2003

Only available in the US and Canada.

		Business Ethics: Truth in Advertising In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and ho...(more details)
		In Brands We Trust After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details)
		The Launch: A Product Is Born The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details)
		Ethics and Social Responsibility in Business Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details)

See additional titles in Automotive Technology | Marketing