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When Campbell Soup wanted to rethink its supply chain strategy, the venerable multinational company turned to Marshall Fisher, professor of operations and information management at The Wharton School. In this program, Dr. Fisher describes how to align supply and demand. Discussion points include functional vs. innovative products, efficient vs. responsive supply chains, supply chain partnerships, and learning to manage uncertainty. Case studies of Campbell’s chicken noodle soup, National Bicycle, and Sport Obermeyer provide additional depth. (65 minutes)



 
    

Item#: This title is currently not available.
Copyright date: ©1998




     


Not available to Home Video customers. Only available in the US.




W. Edwards Deming: Prophet Unheard
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W. Edwards Deming introduced the concept of quality control to Japanese manufacturing after World War II. As history testifies, it turned that nation into an international manufacturing giant. In rare archival footage, Deming himself profiles his 14-...(more details)
 
Amazon.com and the World of E-Commerce
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In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail ...(more details)
 
Optimizing the Value Chain
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The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of prod...(more details)
 
Production Planning and Cost Management
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Global competition has made business optimization more important than ever. In module one of this program, Ernst & Young describes the concept of process-oriented cost accounting. Module two focuses on lean production, as demonstrated by "smart facto...(more details)
 


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