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The food industry has rapidly developed cross-border trade to meet the accelerating internationalism of consumer tastes. Some brands are promoted globally. But differences in religion, culture, and taste make food one of the toughest products to sell internationally. The consumer, as always, is the key. Consumers will expect more varied, pre-prepared, and time-saving food, and producers will have to find ways of meeting the demands of not only the sophisticated consumer but also the growing population of the underdeveloped countries. Experts from around the world address consumer trends, manufacturing, retailing, farming, global change, and the importance of emerging markets. (39 minutes)



 
                

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Copyright date: ©1995



Part of the Series : Business 2000
     


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