User Login
Forgot your password? Click Here.
Playlist
What are playlists? Click Here.



In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted. (29 minutes)



 
                

Item#: This title is currently not available.
Copyright date: ©1997




     


For additional digital leasing and purchase options
contact a media consultant at 800-257-5126 ext 3502 or sales@films.com.

Not available in Asia.




In Brands We Trust
View Video Clip
After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details)
 
Business Ethics: The Bottom Line
View Video Clip
Is today's corporate culture, characterized by exorbitant CEO salaries, downsizing, and benefit reductions, alienating employers from employees? What moral obligations do companies have to the people who work for them, and to the communities they ser...(more details)
 
Sneakers, Laptops, and the Homeless

Nike and Apple, Pepsi, McDonald's, fast cars, fast food, dog food, and some public service award winners for the Red Cross, anti-drinking/driving, and the Coalition for the Homeless. Seventy-five stunning ads and interviews with Joe Pytka, CD Jeff Go...(more details)
 
New Suits: Profile of an Ad Campaign

This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company's image. Feedback from focus groups is used to formulate different campaign strategies. T...(more details)
 


See additional titles in Marketing | Ethics & Business Law | Philosophy